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Fitness

Back2Basics Fitness Studio

Back2Basics is a brand new fitness studio in Ireland providing, personal training, semi-private training and also specialised group training.

Industry

Industry

Fitness

Fitness

Fitness

Headquarters

Headquarters

Berlin

Berlin

Berlin

Team Members

Team Members

Dhruv Sachdev, Om Arya

Dhruv Sachdev, Om Arya

Dhruv Sachdev, Om Arya

My Role

My Role

UX Designer

UX Designer

UX Designer

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Challenge

The website had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Deliverables

Sketching, high-level wireframes, Information architecture, UI guidance, UX annotations, and animation prototype and hi-fi mockups, Full-fledged design system.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

12+

Increase in Time Spent on Website

Increase in Time Spent on Website

Process

Process

Process

01

Research & Analysis

We conducted extensive research to gain insights into Omnisafe's operational workflows, user needs, and industry standards. This involved analyzing existing systems, conducting user interviews, and collaborating with internal teams.

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted extensive research to gain insights into Omnisafe's operational workflows, user needs, and industry standards. This involved analyzing existing systems, conducting user interviews, and collaborating with internal teams.

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted extensive research to gain insights into Omnisafe's operational workflows, user needs, and industry standards. This involved analyzing existing systems, conducting user interviews, and collaborating with internal teams.

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted extensive research to gain insights into Omnisafe's operational workflows, user needs, and industry standards. This involved analyzing existing systems, conducting user interviews, and collaborating with internal teams.

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Trusted by Professionals

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

Om’s work at Revance X was genuinely noteworthy. He thrives in teamwork and conveying ideas efficiently, promoting a harmonious atmosphere in the workplace. Om’s aptitude for resolving issues and his speediness in hitting deadlines render him a precious resource for any group.
Steve Lee
VP Design, Revance X
Om is an amazing professional who works with passion and purpose, very diligent and insightful. His productivity is unmatched, so is his keen ability to create. Always bringing new perspectives and insights to the table, he is more than just a UX designer. Thanks, Om!
DeAngelo Smith
Founder, Driven
Brilliant designer produces excellent flow, UI/UX, attractive pages. Very easy to work with. His exceptional design skills, particularly in blending UX/UI design with animation, significantly enhanced our products.
Brent Markus
Founder, Instant Hedge
Working with Om at Revance X revealed his exceptional talent, attention to detail, and remarkable speed. His proactive approach, thirst for feedback, and dedication to growth were truly impressive. Beyond work hours, he delved into UX/UI, showcasing a commitment to growth.
Michelle Luk
Senior Project Manager, Amazon
Om is a very professional designer. He is passionate about his work and he produces amazing looking websites and mobile apps. He really understands what his customers want and he understands how to make the end product look great whilst being user-friendly.
Tawfeek Qarawi
Manager, Pencil Agency

Transform your ideas into digital realities

If you have a project in mind and you think I might be a good fit then let's learn more about your business!

Hire me

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Medium

Twitter

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Behance

Om Arya © 2024. Designed with ☺︎

Transform your ideas into digital realities

If you have a project in mind and you think I might be a good fit then let's learn more about your business!

Hire me

LinkedIn

Medium

Twitter

Dribbble

Behance

Om Arya © 2024. Designed with ☺︎

Transform your ideas into digital realities

If you have a project in mind and you think I might be a good fit then let's learn more about your business!

Hire me

LinkedIn

Medium

Twitter

Dribbble

Behance

Om Arya © 2024. Designed with ☺︎