The Client

Taylor Campbell and her teams in Oklahoma City and Denver are no stranger to medical aesthetics. As a nurse, injector, and entrepreneur, Taylor's savvy business techniques and injection skill have created a profitable business, but she didn't have the resources to take her business to the level she dreamed of.

The Challenge

Restorative Injectables' team excelled at in-practice sales, but faced challenges bringing in new customers. The e-commerce site was not making many sales, nor was it helping build trust or leads for the practice. As a growing company with multiple locations, the digital ecosystem had to be fixed.

Our Approach

Set standards, simplify complexity, and call to action.

Since the team excelled at the in-practice experience, our focus was on the digital ecosystem—developing a totally reimagined website with a strong focus on CTAs, polishing and humanizing the brand with confident contrast yet soft accents, and helping build top and middle funnel processes to convert online sales and leads.

ReBrand

Our team rebuilt every online brand touchpoint from wireframes up to create an action-oriented experience for users. Throughout the website, you'll find constant CTA buttons and interactive modules that lead toward booking a treatment. In addition to the website, we helped pioneer a new unbranded social community to create a lead nurturing campaign for local prospects.

ReForm

A key component of Restorative Injectables's loyalty plan is treatment discoverability. ReForm allows patients to dial down into their particular skin needs to better understand what might work for their skin color, age, goal, budget, and life event schedule. Not to mention it could make consults and intake around 60% faster—saving valuable time for patients and injectors alike.